Social media is the crowded town square of the internet — buzzing, unpredictable, and full of people trying to get your attention. It can feel overwhelming, especially when everyone’s shouting about “best practices” and “must-post trends.” But when you approach it with intention, it becomes a steady, powerful way to connect with the people who genuinely care about what you do.
Here’s the truth:
Most folks don’t struggle because they “don’t get the algorithm.”
They struggle because social media has turned into a performance — and performing is exhausting.